+180%
Demo Bookings
Real-time
Routing Latency
The Challenge
Static cold email campaigns suffered from low conversion rates due to inability to follow up dynamically based on prospect behaviors (opens, clicks, replies), wasting hours in manual updates.
Our Engineering Solution
Designed and implemented a complex behavioral state machine in n8n listening to Smartlead webhook events. The orchestrator tracks email interactions in real-time and routes prospects through dynamic sequences: if a recipient opens an email but does not reply within 24 hours, it triggers a custom follow-up; if a link is clicked, it logs the lead to HubSpot, generates a personalized Notion checklist, and sends a Slack alert to the account executive.
Key Implementation Details:
- Designed behavioral logic maps and criteria. 2. Created n8n workflows listening to Smartlead webhook streams. 3. Configured API connectors to update HubSpot CRM records, create Notion workspace items, and send Slack notifications.
Technology Stack
n8nSmartlead APIHubSpot CRMNotion APISlack API